Skip to main content

Investment and AI Agent Deployment Surge as Execution Becomes the Differentiator

March 31, 2026

NEW YORK — Capital continues to flow into AI, with organizations projecting average AI spending of $207 million over the next 12 months, nearly double figures from the same period last year, according to the KPMG US Q1 AI Quarterly Pulse. For the first time, the US insights are part of KPMG’s new Global AI Pulse research that will be released quarterly with data collected across 20 countries.

Over the past two years, organizations have moved from making the case for AI to putting it to work. What began as a push to validate and secure initial funding quickly progressed into experimentation and pilots and has since accelerated into broad deployment of AI agents across the enterprise.

AI’s potential value is no longer in question. However, realizing that value depends on how effectively and securely organizations can reengineer work at enterprise scale. With 65% citing difficulty scaling use cases (up from 33% last quarter) and 62% pointing to skills gaps (up from 25%) as the top barriers to demonstrating ROI, advantage is determined by the ability to execute – and execution runs through people, processes and operating models.

"Investment in AI is at the highest level we’ve seen yet and it continues on a sharp upward trajectory, with AI agent deployments accelerating,” said Steve Chase, Global Head of AI & Digital Innovation at KPMG. “The harder question organizations are now facing is whether they can move fast enough, sufficiently reimagine entire areas of their business, and do it all responsibly.”

AI Quarterly Pulse Survey: Q1 2026

Download below for deeper insights!

Click here

AI Agent Deployment Crosses the Tipping Point, New Friction Follows

Organizations are rapidly integrating AI agents into their operations and teams, reflecting a rising trend. In 2024, AI agents were largely exploratory, with only 12% of organizations deploying AI agents and most activity concentrated in pilots. By Q2 2024, deployment tripled to 33%. Today, 54% of organizations are actively deploying AI agents.

As AI agents move deeper into day‑to‑day operations, their most immediate impact is how work gets coordinated across the enterprise. Operations (79%) and technology (78%) departments lead in agentic deployment, but agents are taking on broader responsibilities that help to break down siloes between functions; nearly three‑quarters (73%) are using AI agents to automate workflows that span multiple functions. More than half (53%) rely on them to route information and decisions between teams and provide shared knowledge bases or unified dashboards (51%).

Human-led, AI Agent-Enabled Work Becomes the Dominant Model

At the same time, expectations around agent-led work have recalibrated. More than half of leaders (57%) now expect people to manage and direct AI agents. Employee response is beginning to align, with 55% reporting some level of adoption or integration of AI agents. Resistance is driven primarily by human readiness, with skills gaps (76%) and concerns about job security (67%) emerging as the key barriers.

Leaders increasingly recognize that without rapid skill development and role evolution, even advanced AI systems will stall before they scale. The majority (87%) of leaders say upskilling and reskilling the existing workforce is their number one focus as it relates to supporting the creation of an AI-enabled workforce, ahead of hiring (68%) or job redesign (55%).

Just as important, what leaders value in talent is shifting. For entry-level roles, adaptability and continuous learning (83%) outweigh technical programming skills (67%), reinforcing a longer‑term trend toward learning velocity and judgment as differentiators.

“AI outcomes increasingly depend on workforce readiness,” said Rahsaan Shears, aIQ Program Lead at KPMG. “The limiting factor isn’t the technology, it’s whether people have the skills to direct AI, apply judgment and take responsibility for results.”

Governance becomes a prerequisite for scale

Early governance concerns around ethical frameworks, regular audits, and oversight, have increasingly become a prerequisite for scale, shaping whether organizations earn workforce trust and sustain momentum. Reflecting that shift, 91% of leaders say data security, privacy, and risk will influence their AI strategies over the next six months. AI agent deployment is also bringing questions of trust, control and accountability to the forefront – 63% percent now require human validation of AI agent outputs, up from 22% in Q1 2025, followed by a reliance on trusted technology providers to build their AI agents (47%).  

Bottom Line: Investment Sets the Pace, People & Security Decide the Outcome

AI investment is accelerating and agents have moved into production. Our data over the last two years makes the trajectory clear: workforce enablement, data quality and risk mitigation are what convert AI from potential into performance.

KPMG Global AI Pulse Survey

This quarter, KPMG International launched its first Global AI Pulse Survey, expanding the lens to capture how AI investment, AI agent deployment and execution are evolving worldwide. The global study resulted in 2,110 C-suite and business leader responses spanning 20 member countries, including 75% from companies exceeding $1 billion in annual revenue,

The global data reinforces the momentum seen in the U.S., while also highlighting important regional differences. Globally, organizations plan to spend an average of $186 million on AI over the next 12 months, compared with $207 million in the U.S. AI agent maturity patterns vary as well.

Approaches to agent integration and how they will work alongside people diverge by region. U.S. organizations are gravitating toward a human–AI collaboration model, Europe is emphasizing a human-first approach, and ASPAC is more likely to pursue agent-first operating models—underscoring how regulatory environments, workforce dynamics and other factors are shaping how AI is put to work across markets. Read more.

The KPMG Quarterly AI Pulse Survey in the U.S. captures perspectives between February 17 and March 17 from 237 U.S.-based C-suite and business leaders representing organizations with annual revenue of $1 billion or more. More than a third have revenues of $10 billion or more.

Industries Spotlight

The KPMG Quarterly AI Pulse Survey — Industries captures insights from 100 U.S.-based C‑suite and senior business leaders in each of three industries: Banking, Technology, and Asset Management and Private Equity, all from organizations with annual revenues of $1 billion or more. The survey was fielded from February 17 to March 17, 2026.

Technology | For tech companies, AI is no longer a bet on ambition, it’s a test of how the enterprise actually runs.

Kevin Bogle, KPMG US Advisory Leader, Technology, Media & Telecommunications, said: "The AI execution gap for technology companies is a competitive ceiling. The organizations that break through it won't just move faster — they'll create distance that's difficult to close: deploying products faster, reallocating senior talent to higher-order problems, and building compounding advantages that widen over time. But the path there runs through governance — securing data access, verifying agent work, and building the trust infrastructure that makes scaling possible.”

Chad Seiler, KPMG US Industry Leader, Technology, Media & Telecommunications, said: “For technology companies at the frontier of AI, committing to the technology is no longer the hard part — executing is. Skills gaps, uneven data foundations, and the challenge of scaling are creating a widening divide between intent and impact. As agents reshape the talent required to close it, the window to do so will narrow further in 2026, rewarding organizations that have built the muscle to deploy AI responsibly and at scale.”

  • 96% of tech leaders say AI will continue to be a top investment priority, even if a recession occurs in the next 12 months.
  • Over the next 12 months, Tech respondents project to invest an average of $294 million in AI.
  • AI agent deployment is at 80%, close to 30 ppt higher than the overall KPMG US Q1 2026 Quarterly Pulse (54%).
  • Top barriers to demonstrate ROI include: 92% skills gap, 78% difficulty quantifying indirect or long-term benefits, and 78% difficulty scaling use cases.
  • Data readiness and access (97%) and technical skill gaps (82%) are the top challenges to deploying AI agents according to tech leaders.
  • 70% of leaders cite misuse of AI by bad actors, including cybersecurity and misinformation, as the most difficult society-wide challenge with AI between now and 2030.

Banking | In banking’s AI race, guardrails are the growth strategy.

Chris Long, KPMG US Advisory leader, Financial Services, said: “AI investment in banking is accelerating even amid broader economic uncertainty, with a growing focus on turning that momentum into sustained value. Banks are moving from isolated use cases to enterprise-wide integration across operating models, paired with a clear emphasis on upskilling the workforce. The priority now is scaling AI capabilities across the organization while strengthening governance, monitoring and controls to detect misuse, prepare for bad actors, and align risk, compliance, and business functions to support responsible growth.”

Peter Torrente, KPMG US Sector Leader, Banking & Capital Markets, said: “AI implementation in banking won’t be won by speed alone. As investment and deployment accelerate, the institutions getting it right are upskilling their workforce while embedding governance early—so shortcuts don’t undermine scale or introduce systemic risk.” 

  • In the next 12 months, banking leaders project to invest an average $177 million, a 33% increased projection from the Q4 2025 survey.
  • Data privacy concern is the greatest barrier to successfully meeting their organization’s AI strategy according to 92% of banking leaders.
  • AI deployment is at 47% from banking respondents.
  • 54% of banking leaders are willing to compensate 11-15% more for strong AI skills; an 18% increase from Q4 2025 (36%).
  • 94% of banking leaders say AI will continue to be a top investment priority, even if a recession occurs in the next 12 months.
  • 87% of banking leaders cite misuse of AI by bad actors as the most difficult society-wide challenge with AI between now and 2030. 

Asset Management & Private Equity | Asset managers and private equity firms expand AI investment and agent deployment, emphasizing governance and talent readiness

David Neuenhaus, KPMG US Line of Business Leader, Asset Management & Private Equity, said: "Across asset management and private equity, firms are steadily expanding AI deployment and increasing investment, with growing focus on how these capabilities scale responsibly across the enterprise. As AI agents move deeper into core workflows, governance, security, and human judgment are becoming central to strategy. The firms making the most progress are pairing disciplined deployment with flexible talent models to deliver durable value without increasing risk.”

Carole Streicher, KPMG US Advisory Leader, Private Equity & Asset Management, said: “We’re seeing firms take a more deliberate, investor-minded approach to scaling by balancing innovation with the need for transparency, control, and defensibility. With heightened expectations from boards and stakeholders, leaders are putting greater emphasis on traceability of outcomes, data integrity, and clear lines of accountability. At the same time, evolving talent strategies are becoming critical to sustaining momentum and ensuring AI delivers consistent, risk-aware performance over time.”

  • AM & PE firms are projected to invest $148 million in AI over the next 12 months, nearly 1.5x higher than projected in Q4 of FY25 ($101 million).
    • 94% of AM & PE leaders say AI will continue to be a top investment priority, even if a recession occurs in the next 12 months.
  • 39% of AM & PE organizations are actively scaling, deploying, and orchestrating AI agents across workflows, up from 24% in Q4 FY25.
  • Data security, privacy, and risk concerns (100%) and pressures to demonstrate value to our board (99%) are the top factors influencing AI strategy for AM & PE leaders in the next 6 months.
  • Employee skill gaps (89%) difficulty scaling use cases (85%), and data privacy & cyber risk considerations (84%) are the top barriers to demonstrating ROI for AM & PE leaders.
  • 46% of AM & PE leaders are willing to pay an 11%–15% premium for strong AI skills, a 26‑percentage‑point increase from Q4 FY25.

Industry Reports

Technology

Download

Banking

Download

AM / PE

Download

 

QuestionAnswer
What is the projected AI spending for U.S. organizations, and how does it compare to last year and the global average?U.S. organizations project average AI spending of $207 million over the next 12 months, which is nearly double last year's figures. This is higher than the global average of $186 million.
What has the trajectory of AI agent deployment looked like over the past two years?Deployment has surged. It grew from just 11% of organizations in early 2024, tripled to 33% by Q2 2024, and now stands at 54% of organizations actively deploying AI agents.
Where and how are AI agents being used within organizations?Deployment is led by Operations (79%) and Technology (78%) departments. 73% use agents to automate cross-functional workflows, while others use them to route information (53%) and provide shared dashboards (51%).
What are the top barriers preventing organizations from demonstrating a return on their AI investments?The top barriers to demonstrating ROI are difficulty scaling use cases (65%), up from 33%, and skills gaps (62%), up from 25%.
How is the relationship between employees and AI agents evolving?A human-led model is becoming dominant, with 57% of leaders expecting people to manage AI agents. Employee adoption is at 55%, with resistance driven by skills gaps (76%) and job security concerns (67%).
What is leadership's top focus for creating an AI-enabled workforce?The number one focus is upskilling and reskilling the existing workforce (87%), which is prioritized over hiring new talent (68%) and redesigning jobs (55%).
What skills are now most valued for new entry-level roles in an AI-enabled environment?Soft skills are prioritized over hard skills. Adaptability and continuous learning (83%) are now considered more important than technical programming skills (67%).
How has the approach to AI governance and security shifted with increased deployment?Governance is now a prerequisite for scale. 91% of leaders say security and risk will influence their AI strategy in the next six months. The requirement for human validation of AI outputs has nearly tripled to 63%, up from 22% in Q1 2025.

About KPMG LLP

KPMG LLP is the US member firm of the KPMG global organization of independent member firms providing Audit, Tax and Advisory services. The KPMG global organization operates in 138 countries and territories and has more than 276,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
 
KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to increasing access to education and opportunity, advancing mental health, and supporting community vitality. Learn more at www.kpmg.com/us.

Media Contact

For media inquiries, contact Olivia Weiss (oweiss@kpmg.com), Melanie Batley (mbatley@kpmg.com), Alyssa Mora (alyssamora@kpmg.com) or Shuvi Mitra (shuvimitra@kpmg.com).

Thank you!

Thank you for contacting KPMG. We will respond to you as soon as possible.

Contact KPMG

Use this form to submit general inquiries to KPMG. We will respond to you as soon as possible.
All fields with an asterisk (*) are required.

Job seekers

Visit our careers section or search our jobs database.

Submit RFP

Use the RFP submission form to detail the services KPMG can help assist you with.

Office locations

International hotline

You can confidentially report concerns to the KPMG International hotline

Press contacts

Do you need to speak with our Press Office? Here's how to get in touch.

Headline