Intelligent Retail:

A blueprint for creating value through AI-driven transformation

Innovation and adaptation are crucial in retail today. Our report guides executives on leveraging AI to enhance operations, improve customer experience, empower the workforce, and drive next-gen retail.

Retail revolution: Embracing AI for unmatched precision

In today's dynamic retail environment, mastering details is more critical than ever, and AI is ready to tackle these complexities for you. Traditional systems based on physical transactions struggle to meet the demands of a hyper-connected, always-on shopping landscape. As commerce shifts from transactional to relationship-based, isolated AI solutions limit data integration and efficiency. Our report highlights the transformative power of autonomous AI agents that not only support but also run retail operations. These intelligent systems will revolutionize customer interactions, inventory management, and dynamic pricing, delivering hyper-personalized experiences and optimizing services. By embracing AI-driven technologies, retailers can enhance customer satisfaction, reduce costs, and achieve operational excellence. This report is your blueprint for seamlessly integrating AI into your business, paving the way for smart, connected ecosystems that adapt and evolve in real time. Welcome to the new era of intelligent retail—the future is now.

In the rapidly changing retail landscape, embracing AI and technology transformation is crucial for survival and growth. Retailers who can effectively drive outcomes at scale can unlock new growth opportunities, streamline operations to provide a better employee experiences, and deliver on a seamless shopping experience for their customers.

Duleep Rodrigo

US Sector Leader, Consumer & Retail KPMG LLP

Navigating the new retail landscape: Overcoming legacy systems

This report, based on extensive research and interviews with leading retailers, is your guide to navigating the AI transformation. Emerging trends and patterns provide a clear path forward, emphasizing the need to embrace AI as a foundational enabler of growth and innovation. Traditional retail tech, built for linear supply chains and one-size-fits-all customer journeys, simply can’t keep up with AI’s real-time requirement for data and speed. In 2024, retailers that leveraged AI and machine learning saw their sales grow twice as much as those that did not. Those who move fast, adapt wisely, and embed AI at the core of their business won’t just keep up—they’ll set the pace.

Key findings at a glance

Key findings are highlighted below. Detailed findings are available in the full report.

AI: The game changer retailers can't afford to ignore

Improving customer experience and decision making
comes out top for AI goals

Percentage who say their organization wants to achieve the following through using AI

AI-powered retail: Mastering the details for success

The journey to becoming an intelligent retailer involves three critical phases:
Enable, Embed, and Evolve.

Top 10 areas of opportunity: Retail

Download the full Report

Discover the pivotal insights from our latest survey, revealing how AI can empower your workforce, streamline operations, and drive growth. Stay competitive and lead the next generation of retail by integrating AI deeply into your business. Download the full report and start your transformation journey today.

Unlocking AI potential: GenAI sector value reports

"The intelligent enterprise: A blueprint for creating value through AI-driven transformation" reports provide a detailed guide for organizations to implement AI, optimize operations, and enhance market impact. Released in a series, the reports will cover eight critical industry sectors and outline a three-phase AI transformation process: Enable, Embed, and Evolve. Insights stem from in-depth interviews with AI experts, sector-specific KPMG professionals, and a survey of 1,390 decision-makers across eight global markets, including Australia, China, Germany, the UK, Canada, France, Japan, and the US. This research offers actionable strategies tailored to each industry sector.

Our latest AI insights

Explore our latest thinking on how to realize the many benefits of integrating AI across your retail enterprise.

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