Footnotes
1IDC Webinar; “Future of Customers and Consumers Survey”, IDC, September 2021
2IDC Webinar; “Future of Customers and Consumers Survey”, IDC, September 2021
3Salesforce, “Salesforce report shows companies can miss out on 50% revenue growth: employee experience makes the difference”, Tiffiani Bova, (March 23rd, 2022)
4Xactly, “What is Sales onboarding? Follow the three R’s. and the Three C’s”, (March 09, 2017)
5Highspot, “How to increase seller effectiveness and improve buyer engagement”, Marissa Gbenro, (November 12, 2019)
6Forrester, “The great sales content disconnect, Jennifer Bullock, Perter Ostros, Eric Zines, (April 20, 2022)
7Harvard Business Review, “The new sales imperative”, Nick Toman, Brent Adamson, and Cristina Gomez, (April, 2017)
8Salesforce, “5th edition: State of Sales”, (2022)
9Forrester, “The sales talent divide and three things sales leaders can do”, Nancy Maluso, (November 9, 2021)
10Salesforce, “5th edition: State of Sales”, (2022)
11Salesforce, “5th edition: State of Sales”, (2022)