Helping sports organisations create, enhance, and preserve value

      KPMG in India’s Sports consulting services helps organisations engaged in sports related products, services to create, enhance and sustain value. Our team of professionals in India has decades of experience in designing and delivering tailored advisory and cutting-edge transformation strategies towards improved policy, processes, practice and performance. We help sports organisations to achieve sustainable growth, maintain core competitive advantage and improve business performance. We focus on converting opportunities into action and develop potentially winning strategies for you.

      How can KPMG in India help?

      • PMO support

        Manage and run large sports events effectively, ethically, and in a sustainable manner

      • Advisory services

        Ideation of new opportunities, help develop sports at the grassroots level and provide benchmarks with other governing bodies

      • Contracts lifestyle management

        Provide technical assistance in preparation of RFP, shortlisting vendors major events

      • Review of policy initiatives

        Provide detailed feedback and advisory on policy metrics and impact

      • Advisory, G&PS management

        Support the federations with governance and process advisory, major projects advisory, ideation on new opportunities, develop sports at the grassroots level

      • PMO support

        Manage and run large sports events effectively, ethically, and in a sustainable manner

      • Strategic advisory services

        Offer strategic advice to sports GCCs regarding their expansion plans, market positioning, and future goals

      • Technology and Managed Services

        We provide comprehensive technology solutions and managed services to Sports GCCs, including IT infrastructure support, application development, and cybersecurity management

      • Indirect Taxation and Transfer Pricing

        We assist Sports GCCs in navigating complex tax landscapes by advising on indirect taxation matters and help ensuring compliance with transfer pricing regulations across jurisdictions

      • Digital transformation

        Enable Sports GCCs to adopt emerging technologies like AI, machine learning, and cloud computing, while developing digital strategies to drive innovation and competitiveness

      • Monitor/Streamline

        Support Sports GCCs in streamline operations to drive efficiency, scalability, and cost-effectiveness, with strategic guidance on talent management, resource allocation, and performance measurement

      • Advisory services

        Advise major leagues on auction strategy and deliver cutting-edge fan engagement solutions

      • Strategy and Commercial due diligence

        Assist in business plan formulation, M&A valuation, commercial due diligence, league SOP design etc

      • Digital solutions

        Utilise data, fans' perspectives, and advanced technology to create data-driven sports analytics that can enhance pricing strategies, operations, and various other aspects

      • Strategic advisory services

        Offer strategic advice to Sports clubs regarding expansion plans, market positioning, and future goals

      • Financial due diligence

        Assist in deal situations, stake sales, market assessment etc

      • Monitor/Streamline

        Assist and support in improving operational processes to enhance efficiency, scalability, and cost-effectiveness. Offer guidance on effective strategies for managing talent, allocating resources, and measuring performance

      • Deal Advisory

        Financial due diligence in deal situations, stake sales, market assessment, entry strategy, and program design

      • Tax Advisory

        Assist and support the clubs with complying with Indian tax laws

      • Strategy and Commercial due diligence

        Assist and support in formulating B-Plan, M&A Valuation, commercial due diligence, modelling on revenue streams etc

      • Financial due diligence

        Assist in deal situations, stake sales, market assessment etc

      • Advisory services

        Assist with market entry, growth strategy process, and solutions to access market opportunities with a benchmarking exercise

      • Sports Sector Market Entry

        Assist organisations navigate the sports ecosystem by identifying entry points, assessing regulatory environments, and building strategic partnerships for successful market penetration

      • CSR Spend in Sports Sector

        Advise on structuring and streamlining CSR investments in the sports sector, aligning initiatives with social impact goals and compliance requirements

      • Industry-specific market research and trends

        Provide tailored industry research and strategic analysis, delivering deep insights into consumer preferences, market trends, and global demand for sports products

      • Technology adoption

        Advise manufacturers on adopting modern manufacturing techniques, automation, and digital tools to improve efficiency and lower costs

      • Monitor/Streamline

        Support manufacturers in streamlining operations, optimising costs, and enhancing EBITDA

      • Business strategy and market insights

        Conduct thorough analysis of trends in sports media, audience preferences, and new technologies. Provide guidance on strategies for creating, distributing, and monetising content

      • Digital transformation

        Assist sports media firms in adapting to digital platforms, streaming services, and social media. Offer knowledge on audience behaviour, interaction, and tailored content suggestions

      • Advisory services

        Help create, improve, and maintain value by enhancing business operations. Offering expertise in areas such as financial management, operations, marketing, and strategy

      • Digital transformation

        Assist Centres of Excellence (CoE’s) in integrating digital tools, utilising data analysis, and improving fan interaction with the use of technological platforms

      • Advisory services

        Assist universities in implementing a growth strategy, providing detailed benchmarking report, assist in areas such as marketing, branding, operations etc. Design and formulate the curriculum for the sports universities and colleges

      • Technology integration

        Implement the use of emerging technologies in sports education

      • Fund strategy

        Deliver an analysis on the sports sector and advise on the deal opportunities

      • Due diligence

        Help the companies to carry out a due diligence on the client and provide a detailed report on their past investments

      • G&PS advisory

        Assist and support the clients with strategy and policy advisory, programme management, public private partnership advisory, operations transformation etc

      • Infrastructure development advisory

        Execute integrated infrastructure planning and development, public procurements, asset monetisation etc

      • Tax advisory services

        Assist sports personalities in tax compliance, including reporting from endorsements, and sporting events

      • Foray into Sports Business

        Support in entering the sports business ecosystem, including guidance on franchise ownership, investment structuring etc

      • Governance risk and compliance services

        Aid e-sports industry with regulatory compliance services, internal audit, and financial control services etc

      • Forensic

        Support and assist with anti-bribery and corruption issues, key personnel due diligence in M&A situations

      • Strategy

        Plan and implement a growth strategy, help in process improvement and automation, supports function scalability etc

      • Monitor/Streamline

        Assist and support in improving the operations, cost management, EBITDA improvement etc

      • Deal advisory

        Support with FDD in deal situations also with sales of any stakes

      Why select KPMG in India?

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      Specialised expertise

      We bring deep domain knowledge and extensive experience across diverse sports disciplines. Our insights are instrumental in guiding athletes throughout their careers and enabling sports organisations to make informed, strategic decisions

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      Strategic planning and growth

      We collaborate with sports organisations to design customised growth strategies. Our focus spans customer engagement, commercial partnerships, infrastructure development, and technology integration turning opportunities into actionable outcomes

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      Business transformation

      Leveraging tested methodologies, we support organisations in enhancing operational efficiency, increasing revenue streams, and elevating fan engagement driving sustainable and impactful transformation

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      Financial management

      We provide robust financial advisory services, helping organisations monitor performance, manage budgets, and help ensure long-term financial sustainability

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      Data-driven insights

      Through advanced analytics, we deliver actionable insights on player performance, fan behaviour, and market trends empowering data-informed decision-making and performance optimisation

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      Policy and regulatory compliance

      Navigating the complex landscape of sports governance, we assist organisations in maintaining compliance with evolving policies and regulations, help ensuring operational integrity and risk mitigation

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      ESG and social impact

      We guide sports entities in embedding Environmental, Social, and Governance (ESG) principles into their operations enhancing their societal contributions and environmental stewardship


      Client stories

      Leading Indian conglomerate

      Athlete development roadmap for an Indian conglomerate

      KPMG in India conducted a comprehensive need-gap analysis to identify high-potential sports disciplines for a leading Indian conglomerate. The engagement resulted in a detailed five-year strategic roadmap for athlete development, including sport-specific action plans

      National sports federation

      Strategic planning for cycling in India

      KPMG in India supported a national sports federation in the ideation and development of a long-term strategic plan for the sport of cycling. The initiative focused on grassroots development, talent identification, and infrastructure enhancement

      Australian government entity

      Launchpad initiative with Australian government entity

      In collaboration with an Australian government entity, KPMG in India contributed to the launchpad Initiative aimed at expanding global opportunities for organisations engaged in sports-related products, services, and solutions

      Prominent education group

      Market entry strategy for international sports education programs

      KPMG in India advised a prominent education group on promoting and positioning international undergraduate and postgraduate programs in sports-related disciplines within the Indian market. The project included strategy development, branding, and outreach planning

      Indian investment firm

      Thought leadership on Women’s Sports in India

      KPMG in India assisted the sports vertical of an Indian investment firm by delivering a detailed report offering strategic insights into the women’s sports ecosystem, including key trends, challenges, and investment opportunities

      India Insights

      Our insights is your gateway to thought leadership and in-depth reports. Explore our curated collection of valuable content, where we delve into complex business challenges, share industry trends, and provide actionable insights.

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      Making India a leading sporting nation

      Having a conducive environment and a well-functioning sports ecosystem is imperative for development of the nation in a holistic and healthy manner.
       

      Making India a leading sporting nation

      Global insights

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