Data and Analytics: A New Driver of Performance and Valuation
Developments in D&A—including those in technology, communications, and real-time analytics—have continued to transform consumer behavior and to disrupt company business models worldwide over the last decade.
Investors and equity analysts believe data and analytics will have a substantive and often dramatic impact in the next several years on the companies and sectors they cover. D&A will alter the competitive landscape—rewarding some companies and punishing others— especially in the longer term. Well-established companies can strengthen their positions through sophisticated data and analytics, but D&A also allows new market entrants to build their strategies around a data-driven platform from the start.
Investors and sell-side analysts expect a company’s D&A strategy to become a major factor in their evaluation of the company as an investment in the next two years. Of all respondents, nearly half (45%) says that they are, over that period, either very or somewhat likely to change investment opinions as a result of companies’ D&A strategies.
Improving operating performance is a particularly realistic goal with significant upside for companies to achieve over the next two years through the right D&A strategies.
Investors and analysts believe that companies in every sector have at least something—and often much—to gain from the use of D&A strategies. The opportunities range from improving cost performance and marketing effectiveness to developing new business models and information-based products.
Once, decision-making was largely driven by intuition and experience. Today’s winners are those with the most insightful grasp of their data. KPMG Data & Analytics (D&A) advisors can help, with a unique combination of skills, tools and experience to bridge the gap between the data you have and the knowledge you need.
Across industries, geographies and functions, our D&A advisors help clients better understand what their data means to the future of their businesses—and help them turn it into growth, innovation and competitive advantage.
KPMG is pleased to sponsor this landmark research on data and analytics (D&A), conducted by Institutional Investor Research. Explore these findings in depth in our latest thought leadership piece, Data and Analytics: A New Driver of Performance and Valuation.
||Data and Analytics:|
A New Driver of Performance and Valuation
Investors and equity analysts believe data and analytics will have a substantive and often dramatic impact in the next several years on the companies and sectors they cover.
||Bradley A. Fisher|
Data & Analytics
||Data, Digitization & Disruption|
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