Details

  • Industry: Communications & Media
  • Type: Survey report
  • Date: 10/17/2011

Communications, Media Execs Expect Digital Revenue Growth This Year 

More than 90 percent of communications and media business leaders expect digital revenues to grow this year and more than one-third anticipate increases greater than 10 percent, according to KPMG's annual Communications and Media Industry Business Climate Survey.

Ninety-four percent of respondents expect an increase in digital revenues, up from 83 percent in the 2010 survey. Also, more of them look to larger increases: 37 percent expect their companies to grow digital revenues by more than 10 percent, compared to 31 percent of respondents in the 2010 survey.

In addition, this year’s survey respondents say increasing broadband access speeds, new distribution methods, social media platforms, and online advertising are the most important drivers of their companies’ overall revenue growth over the next three years.
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Among the survey's other key findings:

  • M&A and alliances are likely to increase as companies seek new technologies and products. Fifty-eight percent of respondents identify their company as being somewhat or very likely to participate in M&A activity as a buyer
  • Respondents describe maximizing digital media revenue growth, managing subscriber growth, and addressing customer churn as their companies’ biggest challenges
  • Executives are optimistic about headcount growth, with 41 percent saying they expect hiring to increase between 1 percent and 10 percent
  • Slightly more than one-third expect the U.S. economy as a whole to achieve a full recovery by the end of 2012