Yet many executives view social media as a nuisance at best and a liability at worst. Regardless of opinion, social media is here to stay. Your employees, customers and job applicants are already using it, through Facebook, LinkedIn and Twitter.
In order to effectively manage the risks and maximize the rewards of social media, policy, governance and tools should be seamlessly integrated within your corporate strategy. This paper identifies considerations and offers recommendations for human resource executives who need to embrace social media.
Truly world-class leaders empower key employees to become evangelists for the firm on social media platforms, helping customers, building the brand, attracting talent and giving a personal face to the company.