Although customers in mature markets are downscaling to fuel-efficient basic cars, a sizeable proportion of consumers in the BRIC markets (Brazil, Russia, India and China) still aspire to own bigger cars, such as SUVs.
The Global Automotive Executive Survey is KPMG International’s annual assessment of the current state and future prospects of the worldwide automotive industry. In this year’s survey, 200 senior executives from the world’s leading automotive companies were interviewed, including automakers, suppliers, dealers, financial service providers, rental companies and mobility service providers.