Details

Industry: Media & Entertainment, Electronics, Software & Services, Technology
Type: Survey report, White paper
Date: 11/28/2011

Embracing the Cloud

The survey examines three different perspectives with regard to the adoption of cloud - from senior business unit executives, corporate IT executives, and cloud service provider executives - and provides insight into the forces shaping the cloud market.

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For many, cloud's promise is more than just a shift in IT strategy; it could lead to a fundamental transformation of companies’ business models.

Cloud is creating new business opportunities as companies harness its power to facilitate new revenue, services and businesses. This survey shows an increased readiness to accept and exploit the benefits of Cloud. Most agree that Cloud offers strategic benefits, and these look likely to transform business models to offer serious competitive advantage. The vast majority of executives surveyed expect investment in 2012 to dramatically increase, with some organizations planning to spend more than a fifth of their IT budget on Cloud next year.

© 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.