AI & Digital transformation

Digital transformation is changing how companies create value, make decisions and interact with customers, employees and markets. It affects business models, business processes, data, technology and organisation at the same time. One question is therefore becoming increasingly important for management: how can digitalisation in companies be managed in such a way that it makes a measurable contribution to growth, efficiency and resilience?

The German government's digital strategy emphasises high-performance digital infrastructures for citizens, companies and administration as an essential prerequisite for economic development. At the same time, the Federal Ministry for Economic Affairs and Climate Protection is focusing the network of SME Digital Centres more strongly on artificial intelligence (AI) readiness. For companies, this means that digital transformation processes must be strategically managed, technologically secured and organisationally anchored.

Digital transformation describes the targeted further development of business models, business processes, data structures and technologies in order to make companies more efficient, adaptable and future-proof. Technological change is only part of the task. The decisive factor is whether new digital capabilities are actually used in the company.

We support you in identifying the relevant fields of action and prioritising their implementation. This includes the development of a sustainable digitalisation strategy, the modernisation of information technology (IT) architectures, the use of cloud technologies, the use of data and AI and the adaptation of governance, roles and processes. A resilient transformation programme is thus emerging from individual digitalisation projects.

The KPMG CEO Outlook 2025 shows that 82 percent of German companies have already changed their growth strategy as a result of the coronavirus crisis, with a particular focus on investments in AI. This development makes it clear that companies are no longer just digitising support functions. They are realigning their value creation, management and decision-making processes.

Technology has an impact when it fits in with the strategy, operating model and corporate culture. That's why we don't view digital transformation as an isolated IT project, but as a management task with clear economic objectives.

Strategy and target vision: We work with you to develop a digital target vision that fits your business model, market position and investment priorities. From this, we derive a transformation strategy and specific transformation paths.

Data and artificial intelligence: Data quality, data availability and governance determine whether AI applications can be used in a scalable manner. We help you to harmonise data models, responsibilities and application scenarios.

Cloud and technology architecture: Modern platforms create speed and scalability. At the same time, security, compliance, cost control and operational stability must be considered from the outset.

Business processes and organisation: Companies digitalise successfully when specialist departments, IT and management work together to achieve joint results. We support you in realigning business processes, clarifying roles and adapting decision-making channels to the transformation strategy.

Cyber security and trust: As networking increases, so do the requirements for protection, resilience and traceability. Digital business models need trust from customers, supervisors, partners and employees.

Many companies start with digitalisation projects in individual functions. This can make sense. However, a scalable effect can only be achieved when business processes, data, systems and responsibilities are brought together.

We support you from analysis and conceptualisation through to implementation. In doing so, we combine specialist industry knowledge, technological expertise and experience in complex transformation programmes. Our aim is to design digital solutions in such a way that they remain viable during ongoing operations.

For management, this also means that investments in digitalisation must be controllable. Which digitalisation projects contribute to the corporate strategy? Where do risks arise due to outdated systems? Which skills need to be built up internally? And how can a digitalisation strategy be linked to the transformation strategy in such a way that it has a measurable impact?

Digital transformation succeeds when strategic clarity, technological feasibility and organisational acceptance come together. We help you to sharpen your digitalisation strategy, develop business processes in a targeted manner and manage digitalisation projects with foresight.

KPMG. Make the Difference.