• Service: Advisory, Management Consulting, IT Advisory
  • Industry: Consumer Markets, Global China Practice
  • Type: Business and industry issue
  • Date: 2/25/2014

China’s Connected Consumers 

KPMG has launched a new survey, titled – China’s Connected Consumers – which analyses responses from 10,200 luxury consumers in China on their online spending patterns. This is in partnership with Glamour Sales (An Asia-based online flash retailer of luxury brands) and Mogujie (An online marketplace platform for young female shoppers in China).

The survey highlights the rise of online transactions, as well as the increasingly important roles of social media and mobile devices.


China’s Connected Consumers
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China in focus

Sector Studies - These studies feature the industry insights and latest developments of specific sectors in China.