Consumer Markets 

KPMG's Consumer Markets practice is co-ordinated formally on an international basis to ensure cohesion, consistency and an ability to deliver quality professional services, wherever our clients operate. We further categorise Consumer Markets into Retail sector, and Food, Drink and Consumer Products sector.

Partner in charge,
Consumer Markets

Jessie Qian

Jessie Qian


+86 (21) 2212 2888

Heads of sector practices



Ellen Jin

Head of Retail


Jessie Qian

Head of Food, Drink and Consumer Goods



Companies competing in today's consumer markets have experienced unprecedented change. Retail and consumer products companies are having to respond at an ever greater pace to:

Increasingly sophisticated consumers
Global expansion of retailers
Consolidation and concentration on major brands among suppliers
Concerns about safety, quality, competition and ethical sourcing, leading to increasing regulation
New technologies
Issues in dealing with new markets, economic uncertainty and changing regulations


KPMG works closely with its clients around the world to help them develop appropriate strategies, manage the business and technology risks, and put in place the necessary implementation programmes in a timely and effective way.


KPMG's approach is based on understanding the issues affecting the marketplace. We work closely with a number of leading industry organisations providing support in understanding and tackling some of the major issues facing the industry. We are also active in the sponsorship of industry-wide research and events.

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