Details

  • Service: Advisory
  • Industry: Insurance
  • Type: Publication series
  • Date: 5/21/2012

Is the insurance industry ready for social media? 

Social media sites like LinkedIn, Facebook and Twitter are increasingly being used by organizations to gain competitive advantages. Insurers are utilizing these sites and implementing social media strategies at varying levels. In this issue, we address the potential opportunities and risks organizations should proactively consider to deliver value-added activities through these channels.
This edition of KPMG Insurance Briefing focuses on social media in the insurance industry. Social media sites like LinkedIn, Facebook and Twitter, are increasingly being used by organizations to gain competitive advantages. Whether insurance companies are at the initial level or at a more mature level in their approach, this is a topic that is increasingly important for insurers to understand to gain a competitive advantage.