Following the news that American Express has launched a new ‘purchase via Twitter’ service for its US-based customers, Stephen Bonner, partner in KPMG’s Information Protection and Business Resilience team, commented:
“Consumer comfort with mobile payments is on the increase and with most people already happy to share details of their online purchases across social networks, the concept of ‘social media shopping’ is something that is likely to start trending.
“However, the caveat must be one of safety and security. Giving users 15 minutes to complete their transaction by sending a confirmation Tweet is certainly one option, as it limits the window of opportunity for account misuse. Yet the onus for security should not be laid squarely on the shoulders of Twitter or their e-commerce partners.
“Leaving Apps open on mobiles is a common mistake; it may not be visible on screen, but out of sight doesn’t always mean out-of-sync. Just as consumers are careful with their cash, they should take responsibility for protecting their social media accounts. The message must be ‘switch on to being switched off’.”
Mike Petrook, KPMG Press Office
020 7311 5271 (t), 07917 384 576 (m) or email@example.com Notes to Editors:
KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with over 12,000 partners and staff. The UK firm recorded a turnover of £1.8 billion in the year ended September 2012. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. We operate in 156 countries and have 152,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. KPMG International provides no client services.