Consumer markets today are witnessing change at a pace not witnessed ever before, offering new opportunities and challenges. This can be attributed to dramatic shifts in the buying behavior, growing urbanization, emergence of the service sector, changing trends/lifestyle, and most importantly, the increasing power of the retailer as a key link between a buyer and seller.
The Consumer Markets sector at KPMG in India can broadly be classified into
- Food Drink and Consumer Goods
- Comprises food and beverage, personal care, household goods and disposables.
- Comprises food & food services, apparel, gems & jewelry, mixed retail, entertainment, durables and IT, DIY & home improvement.
- Comprises agri-inputs (seeds, agro-chemicals and implements), agri-logistics, plantations and cooperatives.