• Service: Advisory, Performance & Technology, IT Advisory
  • Industry: Automotive
  • Date: 10/10/2013

The Digital Passenger 

'The Digital Passenger' introduces the shifting paradigms that have been driven by the digital revolution in the India automotive industry . The POV discovers customer touch points that have been redefined in the modern age and the shifting power dynamics between OEMs and dealers. The POV also recommends a framework to drive strategies through the customer relationship cycle with a special focus on activating, developing and nurturing loyal brand advocates.
The Digital Passenger
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