While the appetite to be customer-centric is compelling, it conflicts with those corporate mindsets that emphasize near-term priorities and the delivery of short-term shareholder value. The time required to gather customer perspectives, refine propositions and then take them to market will span more than a few quarters, but those insurers focused on long-term sustainable value creation will be rewarded.
At KPMG, we believe that the end-to-end execution of a clear customer strategy in the insurance industry is more critical now than ever before. Learn more about KPMG’s approach to helping insurers build a customer-centric organization. To discuss you specific situation with one of our Customer experts, please contact firstname.lastname@example.org or call your local KPMG office.