Global

Details

  • Industry: Telecommunications
  • Type: Business and industry issue, White paper
  • Date: 9/5/2013

Demand for mobile security solutions is rising from both consumers and corporations 

Security and Privacy
While the new era of the ‘always connected’ consumer certainly presents myriad opportunities for businesses, it has also created new threats. In particular, the reality of increased mobile penetration, coupled with a changing mobile threat landscape and a fragmented mobile technology market, has led to deep concerns about security and privacy risks that must be overcome.

Consumers concerns


“Unless your customers trust that you will not share their personal data – or their employees’ data – with third parties or lose their data, there will simply not be a market.”


Alfred Koch, Director, KPMG in Germany

Consumers are increasingly concerned about the security of their data and private information on their mobile devices. Indeed, according to a recent consumer report by KPMG International, The Rise of the Digital Multi-tasker, users in many markets are increasingly willing to pay more for their mobile applications in order to ensure that their privacy is maintained. In Forrester’s 2012 Technographics survey, 62 percent of North Americans said they were concerned about identity theft.


In the business world – where corporate IT departments are already struggling to cope with the onslaught of mobile support requests – mobile security concerns remain top of mind. According to Forrester data, IT decision makers are particularly concerned about data loss due to device loss or theft1 and, as a result, implementing or improving mobile security is the number one corporate mobile priority2.


Top mobile priorities



1ForrSights Security Survey, Q2, 2012. Base: 1508 North American and European IT decision makers.

2ForrSights Networking and Telecommunications Survey, Q1, 2012. Base: 1535 North America and European IT decision makers.

 

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