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“The introduction of NFC will change the traditional value chain for banks for low-value payments, bringing in new partners to manage devices and drive merchant adoption.”
- Fred Schneidereit, Partner, KPMG in Germany
Some are already running small pilot programs in local communities and within their own company facilities. For the innovators, these pilots are a critical step towards gaining a better understanding of customer preferences, trends and challenges. They also build awareness of the emerging service within the bank’s employee base.
But, according to our research, some banks are still not convinced about the benefits of mobile payments. At the root of the debate is whether customers will see enough value in the new channel to push adoption rates to a level that offsets the investment costs. As one respondent insightfully pointed out, “Consumers don’t always act as logically as you think they will in the marketplace.”
We encourage you to contact your local KPMG member firm, or email email@example.com to talk to one of our mobile banking specialists.
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