• Industry: Industrial Manufacturing
  • Type: Survey report
  • Date: 5/13/2013

The visibility imperative 

The visibility imperative
Visibility is becoming a new watchword in supply-chain optimization. Firms that successfully harness emerging technological applications will be best placed to optimize visibility and communication. As global companies expand into new markets or products/service lines, strong visibility can help ensure that the addition of more partners doesn’t merely add to complexity.

“Experience has proven that the best designed demand-driven networks are those developed in collaboration with key suppliers/customers and rolled out through an iterative approach with continuous process improvement measured against a shared benefits model… those that are able to manage the transition effectively will find that demand-driven approaches allow companies to leapfrog their competitors and sustain a competitive differentiation for an extended period of time.”

- Rob Barrett and Amit Gupta, KPMG in the US, Advisory Practice

Improved visibility can strengthen operational resilience. Currently, only 9 percent of respondents say their organization can assess the impact of unplanned supply chain disruptions in a matter of hours, while 17 percent say it takes three weeks or longer.

Improved end-to-end visibility of the supply chain can enable firms to get partners working together more efficiently – and thus be more responsive to changes in today’s fast-moving global marketplace. In our survey, nearly half (47 percent) of respondents say a top challenge to their supply chain efficiency is aligning operations to real-time fluctuations in customer demand, followed by supplier performance in terms of risk, reliability, and quality (45 percent).


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