• Industry: Automotive
  • Type: Survey report
  • Date: 9/24/2012

Emerging markets expansion - Setting the stage for continued growth 

Emerging markets expansion

The expansion plans of captives are clearly linked to their OEM’s growth plans as both businesses depend on each other. Most OEMs have already successfully built up their traditional car business in the emerging markets, whereas the finance and lease business remains virtually untapped. OEMs continue to capture those markets as well and generate new profits.

Captives grow their business through global expansion but with great due diligence

Market entry strategies of captives

1 Starting business in a market where the wholesale function is owned by the OEM
2 Entering new markets through commercial agreements and joint ventures
3 Starting out with dealer financing to support development of a comprehensive dealer network
4 Adapting product portfolio and business models to local requirements

Market entry criteria for captive financial services

Market entry criteria

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automotive finance and leasing

About the study

Global automotive finance and leasing: The role of product diversification and emerging markets in future growth is based on desk research and in-depth interviews with senior executives representing key leasing and financing participants including banks, captives and independent auto leasing and financing organizations from China, France, Germany, India, Japan, Russia and the UK.

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