Global

Details

  • Industry: Retail, Food, Drink & Consumer Goods
  • Type: Business and industry issue
  • Date: 6/9/2011

ConsumerCurrents Issue 11 

This edition of ConsumerCurrents examines daunting supply chain challenges, volatility and uncertainty in food commodities, the growing diversification of supermarkets and what airlines can teach other industries about online customer satisfaction.

ConsumerCurrents – 11
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In an exclusive interview, Tetra Pak CEO Dennis Jönsson, discusses his company’s vigilant approach to innovation, handling the vagaries of consumer demand and outpacing competitors. Also featured in this issue, a case study on IKEA’s strategy for taking on the world’s biggest market.

 

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