• Industry: Global China Practice
  • Type: Business and industry issue, Publication series
  • Date: 4/1/2013

Social media in China: Local innovation connecting the country 

China's digital infrastructure has developed with remarkable speed, marked by the dramatic uptake in both internet penetration and the use of social media. Unlike more mature markets, where the internet has been a dominant source of information and communication for some 20 years, most of China’s ‘netizens' have joined the digital revolution in the past five years.



This edition of China 360 looks at China’s most popular social media applications, how the social media experience is evolving, and how it is different from other markets.