• Industry: Global China Practice
  • Date: 10/4/2013

The rise of the urban 'post-90s' generation in China 

The latest edition of China 360 explores the rise of the urban ‘post-90s’ generation in China – a population which is approximately 135 million strong and will have an increasing impact on China’s economy and society over the next 10 years. What are their expectations and motivations? What distinguishes them from their parents’ generation? How will they add value to an economy that seeks to further develop its future GDP growth around consumer spending?