Central and Eastern Europe

Sports Advisory 

KPMG’s Sports Advisory Practice in Budapest was established to address the specific needs of clients active in the industry. We have a sound understanding of the specific and relevant markets and a dedicated team of professionals serving our clients’ needs. As a member of a global network, we successfully mix an understanding of international best practices and insightful local market knowledge to provide our clients what they need.

Andrea Sartori

Andrea Sartori

Partner, Sports Advisory, Global Head of Sport

+36 1 887 7100

Sector know-how

The business of sports has changed significantly in recent times. Countries and cities compete for international sporting events, sport clubs are run more like businesses, star athletes earn skyrocketing wages and media companies increasingly exert their influence. Overall, the business side of sports is becoming more competitive, resourceful and an initiator of related businesses in itself.


Whether you wish to host a sporting event, to enhance your sports business, or develop a new sports facility, it is imperative to gain a clear understanding of the opportunities and risks that lie ahead.


KPMG’s Sports Advisory practice based in Budapest is well positioned to assist clients in addressing the challenges sports organizations face in the rapidly changing circumstances of business.


Our areas of experience include

  • Valuation services and bidding assistance;
  • Strategy development and independent business review;
  • Business planning;
  • Feasibility Studies and Economic Impact Studies;
  • Internal audit and operational services;
  • Purpose-built and mixed-use facilities concept development; and
  • PPP scheme development.


Key target sports

  • Football
  • Golf
  • Alpine sports
  • Motor sports (Formula 1, Moto GP, etc.)
  • Large events (FIFA, UEFA, Olympics)


Key clients

  • Stadia, arenas
  • Investors
  • Sport clubs
  • Municipalities
  • Industry bodies / Event organizers

Sports practice launch Football Benchmark

Sports practice launch Football Benchmark
KPMG’s Sports practice have launched a new portal – FootballBenchmark.com – which provides business analysis of professional football clubs.