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Ian Proudfoot


Ian Proudfoot


Global Lead Partner - Agribusiness & Food

+64 9 367 5882

Ross Buckley


Ross Buckley

Executive Chairman

+64 9 367 5344


Agribusiness Agenda 2012 

People unlocking the future


Those in New Zealand's agribusiness sector must join forces and collaborate to articulate the industry's potential, secure a fair share of future leadership talent and evolve an innovation ecosystem. 


The KPMG Agribusiness Agenda 2012 is based on interviews and survey data involving 98 industry leaders.


Key findings


  • The talent, motivation, education and commitment of the people working in the primary sector will have the biggest influence on the future of the industry.

  • The sector has failed to secure its fair share of talent in the last few decades.

  • 81% believed that there would be some benefit from creating a pan industry vision and strategy for New Zealand’s primary sector.

  • A compelling strategy will help articulate the opportunities in the sector to those considering making their career in the industry.


  • There is a general view that increased collaboration will help everybody do better.

  • There is a major role for industry good organisations that are focused on an agenda of items that supports the wider industry and are engaged with levy payers.

  • Innovation can’t be left to government; companies need to take the lead.


download pdfAgribusiness Agenda 2012 [PDF: 6.3MB]


The Agenda is split into four sections:

KPMG Agribusiness Agenda 2012
table of raw veges
KPMG Agribusiness Agenda 2013
Agri business
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