• Industry: Industrial Markets, Automotive
  • Date: 1/15/2016

Global Automotive Executive Survey 2016 : From a product-centric world to a service-driven digital universe 

KPMG Indonesia is pleased to announce the release of KPMG’s Global Automotive Executive Survey 2016: From a product-centric world to a service-driven digital universe.


In this year’s survey (now in its 17th consecutive year), KPMG has interviewed 800 senior executives from the world’s leading automotive companies on topics such as key trends, business model disruption, data ownership, technological challenges, new products and who will be the frontrunners in the auto industry. As customer-focus and service-orientation continues to grow in importance for the automotive business, in the age of digitalization KPMG, for the first time, interviewed more than 2,100 consumers from around the globe in order to compare their responses against that of the world’s leading auto executives.