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The value of data

The value of data 

Can you turn data into a competitive advantage?

Go Beyond the Data: Make Better Business Decisions

Anthony Coops

Anthony Coops, Partner, KPMG in Australia, believes that organizations should invest their analytics resources in the areas that will deliver the most value, for example identifying new customers or better manage risk and costs.

It is difficult to not be mesmerized by big data. Board members, business executives, HR leads and marketing departments are spoiled for choice with the deluge of data now available.


But few organizations have yet to determine how to properly identify, protect, analyze and interpret their existing data, let alone incorporate masses of unstructured data from outside of the organization.


To make things even more complicated, the entire data and analytics market is shifting and evolving, making it difficult for executives to know where to invest their effort.


What they do know is that tomorrow's competitive advantage will be driven by the ability to quickly identify the right data, analyze it and act on it.


And it will not be enough to just collect data; they will need to correlate it and analyze it to tap hidden value in priority areas such as sales, cost reduction and risk management. 


A new world emerges

A new world emerges
In tomorrow’s business environment – one that is driven by data and informed by analytics – the opportunities are almost limitless. That is because data and analytics, when backed by the right discipline and strategy, are changing the way companies make decisions and creating a whole new world of opportunity.

The data deluge

The data deluge
More data has been generated in the past 2 years than in the history of mankind. It is enough to overwhelm even the most sophisticated of organizations. But those that are able to identify the most valuable data, analyze it, and then translate it into meaningful value will gain a strategic long-term advantage.

Industry perspectives

Industry perspectives
How are different industry sectors using smart analytics to squeeze value from data?

Solving business challenges

Solving business challenges
New applications for data and analytics are emerging across the organization — from HR and marketing to finance and compliance; from the boardroom to the mailroom; from the head office to the most remote locations. How are you using data to solve your biggest challenges?

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Speak to a KPMG professional about your data challenges:

data@kpmg.com

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