Global

Details

  • Service: Advisory
  • Industry: Financial Services, Banking
  • Type: Business and industry issue
  • Date: 4/16/2012

The Social Banker: Social media lessons from banking insiders 

The widespread consumer adoption of social media is hard to ignore. Already, one in ten of the world’s population has a Facebook account and almost 500 million people log onto YouTube each month. But while most business sectors have already made significant gains by adopting social media, retail banks seem to be lagging behind. Few have taken even tentative steps into the social media environment and even less have initiated formal programs.

In this report, KPMG recruited some of the world’s leading experts on social media and banking to tell us how they are overcoming the challenges they face.


Based on a series of exclusive articles and insights from both retail banking executives and KPMG experts, this report explores a range of complex challenges facing banking leaders such as the management of risk, the need to integrate IT, the creation of a social culture, the engagement of executives and their boards, the demands of data, the challenge of compliance and the drive to create a single view of the banking customer.

 

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