Managing risks and taking advantage of opportunity
The risk posed is that Asia’s payments organizations may quickly become overwhelmed by the huge amounts of data in their systems and fail to translate their Big Data into big value. Indeed, to date, many of Asia’s largest payments organizations have generally lagged behind their global peers in their collection and use of data. Essentially, this means that significant value – and possibly competitive advantage – is being lost.
Big Data creates a massive opportunity for Asia’s payments participants. The simple fact is that payments processers have access to an enviable amount of customer data which, when properly analyzed and packaged, can generate new revenue streams for banks and valuable insight for their clients, particularly in the retail, hospitality and leisure industries. Spending patterns can be analyzed, products can be better promoted, and data can be aggregated and resold to interested parties. Moreover, once armed with this level of customer insight from payments processors, companies can subsequently start to evolve their liquidity management and ensure that investments are being channeled to the right projects at the right time.
However, many of Asia’s payments processers face significant challenges in reaching this goal. For one, payments leaders will need to evolve their business intelligence (BI) from simply collecting and collating information to also focusing on analytics and aggregation. Consequently, Asia’s payments industry will need to assert the value of their data and accompanying analytics to those clients that would benefit most from this information.
Much to lose, but more to gain
Based on the experience of peers in other regions, Asia’s banks also stand to gain significant internal advantages from maturing their BI and data analytics capabilities. One major area of opportunity is in the back office. By delivering more insightful and timely analysis, a bank or card company may, for example, gain a clearer understanding of the impact of foreign exchange adjustments on their payments. This will effectively lead to improved currency hedging within the treasury department and result in better cash management and forecasting.
Another area of high value for payments providers comes from using data analytics to draw a clear picture of the lifecycle profitability of each available channel. This delivers greater insight into how transactions move and how that links to the propensity to buy or customer preferences for each of those specific channels.
The path to data enlightenment
So what can Asia’s payments participants do to reap the full value that Big Data offers? Firstly, organizations must understand what they hope to achieve from their BI and Big Data strategies. This will require them to truly understand their business strategy and then work from the top down to identify the individual key performance indicators that support the achievement of the organization’s goals. In other words, rather than simply responding to the immediate demands of the organization, BI leaders would be wise to focus on ensuring that their long-term strategy clearly aligns to the strategic goals of the organization.
Organizations will also need to develop the capability to discern what data (and from what source) delivers the most valuable insight against that strategy and what data only adds complexity and uncertainty to the process.
Making analytics a business priority
One would be hard pressed to overestimate the value that BI and analytics can offer Asian payments participants. Indeed, with massive growth forecasted in Asia’s payments volume, the region is uniquely positioned to drive the understanding and use of Big Data in the payments industry on a global scale.
Immediate action, however, must be taken to achieve this goal. Across Asia, banks and payments providers will now need to start developing an actionable and achievable plan for turning their Big Data into big value through an effective BI strategy. This, in turn, creates a number of tactical projects that break the Big Data problem into bite size chunks. And while the journey to a BI ‘end state’ may involve a number of tactical solutions, the alternative is to risk drowning in the data deluge that is surely coming.
What to expect at Sibos
Attendees at this year’s Sibos event in Japan will find that Big Data looms large on the agenda of all major banks and payments providers. Participants from Asia would be well served by not only attending sessions related to BI, but also by networking with their peers from other regions and BI service providers to clearly ascertain the opportunities and challenges posed by data analytics within the payments industry.
|| With the proliferation of internet banking, the growing use of mPayments and customers willingness to air their complaints across Facebook and Twitter, so much data exists which can generate significant new insights into customer behavior, if it is successfully mined. In the digital and information age we are now in, this is akin to ‘digital gold’. But unless Big Data is harnessed quickly and effectively, the big banks will struggle to compete with the more customer centric and digitally literate new entrants to the market. |
|| The application of Big Data is causing a challenge for organizations around the world who are struggling with the practical implications of implementing the breadth, depth and linkage that comes with this data. Big data needs a fantastic data warehouse capability which enables the organization to collect a series of structured and unstructured data in order to create a single customer view. In my experience, most companies are still trying to get up to speed with the basic concept of a single customer view and understand its benefits in the multi-channel world.|
|| Big data is a potential treasure trove that businesses can capitalize on for useful information. However, businesses should be aware of the legal boundaries and risks associated with data harvesting. Hence it is important to develop a corporate policy that fosters privacy and information security.|