Consumers and Convergence 5: The Converged Lifestyle 

Technology is – once again – changing the way consumers interact with businesses. In almost every major market and customer segment, our survey shows that consumers are increasingly looking to new technologies and devices to help them get what they want, when they want it.

Indeed, whether they are buying goods on their mobile phones or keeping up with friends on social networks, consumers are clearly focused on attaining the right mix of technologies to enable their rapidly converging lifestyles.


But what will the impact be on businesses? The survey examines consumer preferences and biases around the world to identify the most critical trends for businesses. Our report – based on the views of 9,600 respondents from 31 countries – can be downloaded here.

privacy wall
Companies are using ‘Privacy Walls’ to collect valuable customer data
Consumers seem to be increasingly comfortable with being tracked online, but are also concerned about the security of their personal data. The answer may be privacy walls.
mobile phone
New market entrants are quickly gaining consumer trust
In the new digital world, ‘trust’ is very critical but businesses may be surprised to see who their customers trust & what it takes to maintain it.
retail business model
Consumer preference is radically changing the retail business model
As consumers shift to online stores, the retail sector will have to ensure that their assets & business models are properly aligned to market demands.

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Report findings

Past Consumers & Convergence reports

Going Social

iPad closeup
Social media is not just the domain of consumers. It has become a business imperative with more than 70 percent of organizations operating around the world now active on social media.