Market entry 

Our long-standing footprint in Africa and in-depth understanding of various industries helps to ensure our professionals understand the complexities surrounding market entry including greenfield operations across Africa, and are able to help you navigate this often-challenging environment successfully.

Your questions:

  • Can Africa complement my strategy?
  • Can I compete in Africa?
  • What is the best way to enter Africa?
  • Will my business model work in Africa?


Bringing you peace of mind


Our deep expertise and insight help our clients cut through the complexity of doing business in Africa to deliver informed opinions and value-adding solutions by:

  • Helping them define strategy to enter the African market.
  • Assisting them assess the attractiveness of the industry by using structured, quantitative and practical approach
  • Providing them with in depth studies on the market size and growth potential, key demand drivers and relevant trends, the regulatory and competitive environment, as well as the tax, legal and labour aspects that could be critical in the evaluation of an industry in Africa.


What’s in for you?


  • Clarity over size and risks of market
  • Comfort that your strategy is appropriate for your market
  • Prioritization of potential market opportunities
  • Mapped internal capabilities to market opportunities
  • Facilitation of successful entry into a New Market to support growth and meet and greet in-country stakeholders, and relevant Chambers.




  • Deep local knowledge - We draw upon KPMG’s unrivalled global reach to apply local knowledge and insights to our work. Additionally, we have contacts on the ground – allowing us access to key insights and data not accessible through publically available sources.
  • Technical insight and expertise - We take a holistic approach to our clients’ needs, applying proprietary methodologies to complex problems and help clients to build an in-depth assessment of market entry options and to develop a detailed financially sound business case for their market entry plans.
  • Integrated working approach - We work collaboratively with clients, ensuring that they are engaged in strategy creation from beginning to end and more importantly we focus on executable strategies – both blue sky creation and practical step-by-step implementation.



Millycent Aoko

Deal Advisory

+254 709 576436