Trademark East Africa (TMEA) 


TMEA works to make East Africa a better place to do business, increasing growth and reducing poverty. It aims to do this by lowering barriers to trade, increasing the efficiency of transport corridors and cutting red tape. A special purpose vehicle funded by a pool of donors (DFID, Dutch MFA, Sida), TMEA is implementing the Regional East Africa Integration Programme (REAP), in close collaboration with East African Community institutions, national governments, business and civil society organisations. KPMG set up the TMEA programme in its entirety in 2009, and as custodian of the programme has undertaken fiduciary risk management and assessment of all TMEA’s recipient ministries and institutions.


Programme Highlights

TMEA’s role in the setting up of Office Burundais de Recettes (OBR) – the Revenue Authority in Burundi – is already bearing fruit. The country’s tax revenue has doubled since the creation of the OBR and Burundi has been named as one of the top 10 reforming countries in the world by Ease of Doing Business Organisation. The ability to collect substantial tax revenues is a first step toward enabling the government to fund national infrastructure development that can facilitate more competitive trade.


Results: Value for Money

In 2012, upon request by TMEA, the Custodian (KPMG) undertook a VfM audit of TMEA support services, and the scope of VfM is currently being expanded to cover a wider range of processes and systems. The 2012 TMEA Annual Review found that “overall, the review team considers that TMEA scores highly in VfM performance.”

Useful links

Client Feedback

“The IDAS project team have performed beyond initial expectations. The quality of advice and support has been consistently high: this has enabled the growth of TMEA and has been critical to the success of its interventions.”


“The ability to engage directly on a daily basis with KPMG Partners with deep experience – in both the region and in working with DFID and other donors – has had a hugely positive impact on the development of TMEA.”