• Service: Advisory
  • Type: KPMG information
  • Date: 4/12/2013

Living Earth Case Study: AA Peaceworks East/West Road Flood Reconstruction Advocacy 

Highlighting the power of social media as an advocacy tool for demanding prompt action by government in the aftermath of flooding in 2012. The campaign attracted international attention which added to the pressure on government to repair vital roads.

The East/West road is a major access road connecting the Niger Delta states with Eastern and Western parts of the country. In the 3rd quarter of 2012, it was affected by flooding which destroyed parts of the road, between Delta and Rivers states, causing major disruption to road users. Houses were submerged, people made homeless, property was lost, farmland was devastated, crops and livestock were destroyed.