• Service: Advisory
  • Type: KPMG information
  • Date: 12/19/2013

Gender and Media Progress Study South Africa 

There has been a marginal improvement in the proportion of women sources in the news in the region from 17% in the 2003 Gender and Media Baseline Study (GMBS) to 19% in the 2010 Gender and Media Progress Study (GMPS).
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This is lower than the 24% figure for women sources in the 2010 Global Media Monitoring Project (GMMP), but the same as the figure for the rest of Africa in the global “spot monitoring” study that involved one day of monitoring in November 2009 at the same time as the regional study took place.


The GMPS revealed wide differences across countries. Lesotho has the highest proportion of women sources at 32% followed by Seychelles (31%). Mozambique and Zambia, the only countries to have regressed since 2003, have the lowest proportions of women sources (14% each).


The volume of HIV and AIDS coverage has remained constant at 2 to 3% of the total compared to earlier studies, but the proportion of those affected being quoted has increased substantially from 4% to 34% and of people living with HIV and AIDS from 4% to 7%. The proportion of women as news sources on HIV and AIDS has gone down from 39% in the 2006 HIV and AIDS and Gender Baseline Study, and 30% in the 2008 Francophone Gender, HIV and AIDS and Media Study, to 20% in the GMPS. These statistics underscore the current importance of efforts underway to complement HIV policies adopted as part of the Media Action Plan on HIV and AIDS and Gender, with gender policies.