Details

  • Service: Advisory
  • Type: Press release
  • Date: 4/26/2013

Building and sustaining a customer-centric culture 

Many CEO’s grapple with identifying the right approach in igniting a strong customercentric culture. Organisations use the root cause of unpleasant customer experiences to symptoms of poor service delivery to create the ultimate experience for their customers.
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Six transformational nuggets

 

  • Design the organisation’s operations with the customer in mind;
  • See the Customer Service department as a business driver and to quantify the value of lost business due to poor service;
  • Set up a call centre, buy a Customer Relationship Management system or draw up a service charter;
  • Great customer experience should be everyone’s business in the organisation;
  • Clearly defined performance measures, rapidly recognising, disseminating and reinforcing best practice; and
  • Bridging the gap with customers to demonstrate a genuine commitment.

 

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