• Service: Advisory
  • Type: Press release
  • Date: 5/3/2013

Employee value proposition 

As the region continues to grow with local organizations expanding beyond borders and multinationals beginning to enter and expand their businesses, the battle for talent is intensifying. Some industries are already facing high attrition rates, while others are struggling to increase the proportion of discretionary effort from their workforce. Innovation and global mega-trends like demographic shifts, rapid technological advancement, power of social media and environmental changes all point towards the need for ‘agility’ in business models to accommodate the dynamism in the business ecosystem. This agility can only be achieved if we have highly motivated and committed ‘agile’ workforce which is willing to do more than just survival at work place – the discretionary effort.
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Some of the most successful organizations globally have a very high quotient of discretionary effort that they achieve from their workforce. Discretionary effort is a function of willful display of the right behaviors that are aligned to achieving the overall business objectives and strategy. An effective performance management framework drives and rewards the right behaviors – superior financial results are then just a mathematical outcome. In short these successful organizations have a very powerful Employee Value Proposition (EVP).


An Employee Value Proposition (EVP) is a holistic framework that addresses all the aspirations of a ‘high performing’ workforce. These aspirations of a ‘high-performing’ workforce can be clustered in 3 pillars which in turn address 12 sub-factors which are the decision drivers for employment choice and at the same time help organizations achieve larger business objectives. EVP must be unique, relevant and compelling if it is to act as a key driver of talent attraction, performance and retention...Read more