On 29th September, global shipping giant Maersk Line was presented with the KPMG CSR Strategy Prize, part of the CSR Awards 2011, in recognition of its outstanding efforts to embed sustainability into the business. The company was unanimously selected by an international expert jury who saw a clear commitment to embedding CSR into decision-making and a strong link between CSR and business goals.
Søren Stig, Head of Sustainability at Maersk Line collected the prize in front of 800 people at the CSR Awards 2011, Denmark's largest ever gathering of CSR professionals.
Maersk Line launched its strategy in 2010 with the clear goals of delivering an attractive proposition for customers, raising the bar of the global shipping industry and integrating sustainability into all aspects of the business.
“It is important for us to have a strategy that is business driven and creates value - shared value. Both for the company, our customers, our employees and in the many markets we are active in," explains Søren Stig "The world will increasingly demand efficient, transparent and responsible transportation solutions. Maersk Line is well positioned and committed to offer exactly that," he says.
Since the launch of Maersk Line's strategy, the company has on several occasions demonstrated how sustainability supports the business strategy. One example is through its investment in new vessels, known as Triple E vessels, earlier this year. The Triple E vessels mark a paradigm shift in fuel efficiency and responsible ship recycling, while further supporting Maersk Line’s commitment to become the preferred choice for customers.
"We developed the KPMG CSR Strategy Prize to highlight companies that take a business-driven approach to CSR and we are delighted that Maersk Line was recognised for its achievements in this area. We hope that the prize will show others how strategic CSR helps companies to reduce risks and achieve positive effects on the top and bottom line," says Christian Honoré, Partner at KPMG in Denmark.