• Type: KPMG information
  • Date: 10/1/2010

Cutting through complexity - The New KPMG Brand 

The new KPMG brand identity, ‘The KPMG Difference’, is the result of extensive research into what our clients expect of KPMG in the years to come. It is brought to life through a new visual identity, tone of voice, tagline and brand attributes that are reflected in the content and style of our communications.

Clients told us they value the KPMG network for the quality of our people, our ability to deliver practical solutions that add value to their businesses and our ability to build long-lasting, trusted relationships. They also believe we should build on our strengths and align what we plan, say and do to make a difference.


The new tagline ‘cutting through complexity’ is what best summarizes our response to these comments. It emphasizes our single-minded goal of helping our clients cut through complex issues and deliver clear and practical solutions to meet their needs.


Summarized, ‘cutting through complexity’ provides a confident answer to the question ‘why KPMG?’, not only for our clients, but also for our stakeholders and the wider communities.