• Service: Private Enterprise, Private Companies
  • Type: Survey report
  • Date: 23/07/2012

Private Companies Survey

Private Companies Survey
Previous years' analysis of the responses received from Australian private companies about present and future business conditions.

Private Companies Survey 2012 

Australia's private companies are becoming more nervous about the future. This decline in sentiment is the major message to emerge from KPMG's Private Companies Survey 2012 with nearly half of the 546 respondents believing Australia has entered the downward leg of the economic cycle.
Private Companies Survey 2012 cover
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The report also reinforces the notion of a multi-speed economy with great variation in the economic performance and perceived business challenges by state.


In response to current challenges, the highest priorities for businesses across the country are customer satisfaction and alternative or additional revenue opportunities.


Key insights

  • Forty-six percent of respondents felt that short-term business prospects were poor or very poor, compared to 24 percent in 2011.
  • Around a third of respondents had experienced an absolute fall in both revenue and profit over the previous 12 months.
  • Forty-four percent are experiencing skills shortages, down from 55 percent in 2011.
  • Only six percent thought the growth of online business was a major challenge to their business.
  • Thirty-four percent of respondents had incorporated social media into their business strategies.

Private Companies Survey 2012: Interactive version

Private Companies Survey 2012: Interactive version
View the interactive version of the 2012 survey which includes key issues and state-by-state analysis.

Private Companies

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