Africa

Details

  • Industry: Consumer Markets
  • Type: Business and industry issue
  • Date: 7/11/2014

Consumer Markets

KPMG's Consumer Markets team helps business to adapt to fast-changing business conditions.

Fast-Moving Consumer Goods in Africa 

The FMCG sector in Africa has significant scope to expand. Poverty levels in especially sub-Saharan Africa (SSA) are still quite high, with food and other necessities dominating consumer budgets. For this reason, the food sub-sector of FMCG has a very large market to cater for, while penetration rates in the other categories still have significant room to expand.
Fast-Moving Consumer Goods in Africa
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KPMG’s recent 2014 Fast-Moving Consumer Goods sector report analyses the key drivers of the performance of the FMCG sector. The report also presents the current state of the industry in Africa and the long term growth outlook. Finally, the report identifies the African countries with the biggest potential for expansion of their FMCG industries, and examines the structure and outlook for FMCG in these countries.
 

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