• Industry: Consumer Markets
  • Type: Business and industry issue
  • Date: 9/14/2015

Consumer Markets

KPMG's Consumer Markets team helps business to adapt to fast-changing business conditions.

Agriculture in Africa 2015 

Agriculture has the greatest potential to lift the African continent out of poverty and alleviate hunger, but the sector has struggled to perform in recent history, with reforms happening excruciatingly slowly. According to the World Bank, agriculture contributes 32% to Africa’s GDP and provides employment to 65% of the labour force on the continent. In fact, in many countries in Africa, up to 85% of the workforce is employed in the agricultural sector. Furthermore, an estimated 38% of Africa’s working youth is presently employed in the agricultural sector.
Agriculture in Africa 2015
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A  large proportion of African farmers are smallholders or subsistence-based, it is essential to invest in and develop accessibility to quality inputs, markets for produce, good soils and soil management techniques, innovative finance tools and other resources needed for sustained agricultural production.

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