• Type: Business and industry issue
  • Date: 7/10/2014

Consumer Markets

KPMG's Consumer Markets team helps business to adapt to fast-changing business conditions.

African Consumer and Retail Report 

Africa’s retail sector remains relatively underdeveloped at present, with most shopping being done at traditional shops. The formalisation of the sector will be a key trend underlying the sector’s expansion in the coming decade. The lack of physical infrastructure has been one of the main constraints to the entry of formal retailers, as there are simply not enough shopping centres available at present, while bureaucratic obstacles and land issues further complicate matters. At present, most African consumers – especially south of the Sahara desert – remain extremely poor and spend most of their money on food and other necessities.
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KPMG’s recent 2014 African Consumer and Retail sector report analyses the key drivers of the retail market in Africa, including key demographic and macroeconomic factors, as well as spending patterns and consumer traits. In addition, we consider the broad outlook for the sector and highlight the countries we expect will have the strongest growth rates in the sector over the long term.

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