South Africa


  • Industry: Information, Communication & Entertainment
  • Date: 2013/10/01

Ongoing Cloud, Mobile Innovation to Drive Market Disruption in Years Ahead: KPMG Survey 

30 September 2013: Cloud and Mobile are expected to continue to gain momentum as the most disruptive technologies in consumer and business markets over the next three years, according to the KPMG Global Technology Innovation survey

The technology leaders also expect biometrics and data and analytics (Big Data) technologies to develop as key breakthrough technologies.


KPMG surveyed 811 technology business leaders globally from technology industry startups, mid-sized to large enterprises, venture capital firms and angel investors in order to identify disruptive technologies, innovation trends, and the scope of change.


“Continuing developments in Cloud and Mobile, and the interplay of these technologies, is enabling new business models that take advantage of economies of scale, provide virtual access to supply chains and allow physical products to operate in the Cloud. The survey findings indicate that tech leaders are bullish on the power of these technologies to continue to fuel innovation in coming years and drive disruption in many industries,” said Gary Matuszak, global chair, KPMG’s Technology, Media and Telecommunications practice. “At the same time, the ongoing emergence of other technologies such as biometrics and artificial intelligence prompts innovation opportunities in the next three to four years that we cannot imagine today.”


Survey respondents selected Mobile, Cloud, and biometrics (gesture/facial/voice) as the top three technologies that will enable the next indispensable consumer technology in the next three years. Asked which technologies would drive business transformation for enterprises, technology leaders selected Cloud, Mobile and data and analytics as having the greatest impact. However, in China, tech leaders differed from the global view in two ways. 


“China’s tech leaders placed artificial intelligence third, ahead of data and analytics as a business transformation driver, and they ranked Cloud ahead of Mobile as the top choice to enable consumer technology,” said Richard Hanley, U.S. Advisory Leader, KPMG Technology, Media and Telecommunications practice. “China’s tech leaders believe that mobile innovation has advanced far enough, and much quicker than other regions of the world, that they are now turning a greater amount of their focus to Cloud.”


In the African context, Frank Rizzo, Technology sector leader for KPMG in South Africa, believes that mobile is still the top technology to drive business transformation, followed by data analytics and then cloud.


“With our upcoming Africa survey to be released at the end of 2013, we will be able to tell if the rest of Africa is in agreement with my sentiments,” says Rizzo.


KPMG surveyed tech leaders on a number of topics, including which factors are most important to fostering innovation. More than three-fourths of them said that the availability of talent is the most important factor enabling technology innovation, followed by access to technology infrastructure (69 percent), ability to drive customer adoption (68 percent), and access to capital (66 percent). But not all countries cited talent as the top factor.  Innovation incentives were among the top two most important factors in India (tied for first with infrastructure), Israel (tied for first with talent) and China (2nd most important). Yet, when asked how accessible innovation incentives at the respondent’s company are, 82 percent of those in large enterprise and mid-market companies in India said they were accessible, 64 percent in Israel, and 60 percent in China.


Rizzo expects that African executives would most likely rate innovation incentives as the foremost driver for fostering innovation.


Marissa Mayer Joins List of Visionaries:


More survey respondents cited Bill Gates followed by Steve Jobs as the leading global innovation visionaries, even though these two visionaries founded their companies years ago and are no longer leaders in their respective companies. Larry Page and Elon Musk tied for third.  Marissa Mayer joined the list as the only woman among the 19 visionaries identified worldwide. Google was identified as the top company driving disruptive innovation followed by Apple, Microsoft and Samsung, according to the survey.


About the KPMG 2013 Global Technology Innovation Survey:


In the April – June 2013 survey of 811 business executives globally whose organisations were focused on the technology space, 34 percent of the respondents were in the Americas, 37 percent in Asia Pacific, and 30 percent in Europe, Middle East and Africa. Twenty-five percent of respondents were from the United States, 12 percent from China and 9 percent from India.


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Frank Rizzo
Information Technology Advisory
Tel: +27 (0)82 719 2059