South Africa


  • Industry: Automotive
  • Type: Survey report
  • Date: 2014/03/07

OEM’s position in the future global market place 

Eighty-one percent of respondents believe Original Equipment Manufacturers (OEMs) will gradually lose their dominance in motor expertise, as suppliers take a more involved role in the process. A similar proportion says that OEMs are likely to become pure mobility solution providers, to satisfy evolving patterns of car ownership.
OEM’s position

Possible future of the automotive industry

  • 81% OEMs will lose overall expertise for vehicle development due to stronger supplier involvement.
  • 77% OEMs will become pure mobility solution providers.
  • 58% OEMs' business model will remain unchanged.
  • 49% New players with no traditional auto industry presence (e.g. Apple) will become key players.
  • 22% OEMs will establish a holistic approach by providing all production and service.
  • 17% There will be a strong differentiation between premium car manufacturers, and mass-volume manufacturers’ business models.


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Gavin Maile
Africa Automotive Director
KPMG Automotive Practice
Tel: +27 11 647 7165

Download the Global Automotive Executive Survey 2014