South Africa


  • Industry: Automotive
  • Type: Survey report
  • Date: 2014/03/07

Markets and consumers: the bigger picture  

In the tough global economic climate consumers are choosing between their conscience, their wallet and their status. Ninety two percent of new vehicle buyers say their priority is fuel efficiency. In addition, the rising economic power of the emerging markets remains the overriding force for automotive growth over the next decade. As the industry becomes more global, automakers are using flexible, modular platforms, to adapt to changing customer preferences and to free up resources to invest in cleaner, fuel-efficient, engine and transmission (powertrain) technology. Pure battery electric transportation is suffering a sharp decline, as automakers turn their attention to improving Internal Combustion Engine (ICE) efficiency.

  • 92 percent say buyers’ top priority is fuel efficiency; 70 percent want a longer lasting vehicle.
  • 46 percent consider use of alternative fuel technologies as critical to consumers’ purchase decisions, down from 70 percent in 2009.
  • Connected car solutions are gaining importance year-on-year.

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Gavin Maile
Africa Automotive Director
KPMG Automotive Practice
Tel: +27 11 647 7165

Download the Global Automotive Executive Survey 2014