South Africa


  • Industry: Automotive
  • Type: Survey report
  • Date: 2014/03/07

Emerging markets 

Respondents are increasingly optimistic about BRIC (Brazil, Russia, India, China) export prospects, with 44 percent confident that China will sell 2 million cars overseas by 2016. A high proportion of automotive companies plan to either begin or increase their investment in emerging markets. China is the number one target, followed by India, with Brazil and Russia in joint third place. However, the big BRIC export push is not expected to extend to developed economies.

  • 7 out of the top 10 companies increasing market share are from the BRICs.
  • 70 percent expect Hyundai/Kia to gain market share by 2019 – ranking it number one in terms of growth.
  • Expectations over AvtoVAZ increased by 34 percent since 2013, pushing the Russian carmaker towards the top five of companies expected to grow market share.

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Gavin Maile
Africa Automotive Director
KPMG Automotive Practice
Tel: +27 11 647 7165

Download the Global Automotive Executive Survey 2014