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Details

  • Industry: Food, Drink & Consumer Products, Business Desk, China
  • Type: Business and industry issue
  • Date: 2010/08/19

Refined Strategies: Luxury extends its reach across China 

KPMG in China's third study of luxury consumers in China shows continued consumer confidence despite some impact following the global financial crisis. Luxury brands are executing increasingly complex and ambitious strategies as they expand to China's tier-two and tier-three cities.
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