South Africa


  • Industry: Business Desk, China
  • Type: Business and industry issue
  • Date: 2014/01/07

E-commerce in China: Driving a new consumer culture 

This issue of China 360 breaks down China's explosive e-commerce industry within its business-to-consumer (B2C) and consumer-to-consumer (C2C) arenas. Of particular interest are the home-grown platforms underpinning the rise of on-line transactions, as well as the increasingly important roles of social media and mobile devices.
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This article also outlines the importance of knowing China's landscape as well as its diverse consumer public and tendencies, while highlighting some foreign and domestic success stories.

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Glenn Ho
Head of the KPMG China Desk in South Africa
Tel: +27 021 408 7332