South Africa


  • Service: Advisory
  • Type: Survey report
  • Date: 2014/02/13

Going beyond the data: achieving insights from data and analytics 

Over the past five years, the focus on big data has started to shift: today the issue is no longer about owning the most data but rather about how to gain the most insight from that data and – in turn – how to convert those insights into real business advantage.
Going beyond the data: Achieving actionable insights from data and analytics reveals that 96% of businesses say they are not managing Data effectively. This shows a stark disconnect between C-suite executives who realize the value of big data, but are unsure of how to effectively implement and manage their existing resources.

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Frank Rizzo
Technology sector leader at KPMG in South Africa